BRAND PHILOSOPHY

Limerick by Abirr n’ Nanki embodies a unique aesthetic where design rhymes with art to create timeless pieces for the new-age woman. The vibrant theatrics of modern sensibility and feminine sartorial style come to life through each Limerick creation. Every swell, arc and curve is exquisitely executed with an attention to detail – right from the meticulous thread work to the patterned textures. Sumptuous fabrics, painstaking hand- embroideries and fluid silhouettes lie at the heart of the Limerick design philosophy. The construction of each garment epitomises the perfect harmony of versatility and surrealism.

PRINT & EMBROIDERY

Limerick by Abirr n’ Nanki celebrates the dynamism of prints and the birth of creation as it wonderfully entwines with patterns and embroideries. Every swell, arc and curve is exquisitely executed with an attention to detail. Artisanal techniques of embroidery coupled with digital prints inextricably interweave the Limerick aesthetic. The juxtaposition of indigenous methods and digital design techniques set in fine material is what defines the design philosophy.

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ABIRR & NANKI

Under the creative direction of Abirr and Nanki, Limerick has created beautifully handcrafted collections which effortlessly fuse meticulous tailoring with exquisite design. With Abirr as the business head and Nanki as the creative half of the team, they have mastered both the worlds of commerce and art. Nanki was working as the Assistant Art Director with Cosmopolitan India when she decided to pursue her dream of having her own label and finally joined NIFT, Delhi. Subsequently, she worked with a number of notable labels before incepting Limerick with Abirr. Backed with a rich experience as a graphic designer, Nanki’s love for delicate prints and experimental designs transcend into every creation.

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